FCIM
MY EXPERIENCE
Throughout the years, each of my professional experiences has been an opportunity to learn and grow and has greatly contributed to the person I am today. While strategizing will ensure successful results, they have only been achieved through collaboration, teamwork, hands on delivery and determination.
October 2020 - Present Day
HEAD OF INSITUTIONAL INVESTOR STRATEGY, WORLD GOLD COUNCIL
Developing marketing strategies to educate and inform asset owners, their managers, advisors, and underlying individual clients on the merits of gold as an investment.
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Target audiences
Chief Investment Officers, their team of analysts, influencers and consultants to asset owners, their managers, and underlying clients plus media outlets. Segments include:
Asset Managers
Corporate and public pension plans
Wealth managers / private banks
Central Banks and Sovereign Wealth Funds
Financial advisors
Family offices / Endowments
April 2014 - April 2020
MARKETING DIRECTOR,
RBC INVESTOR & TREASURY SERVICES
As Global Head of Product Marketing and Head of Marketing for Europe and Asia Pacific, I consistently delivered strategic marketing leadership and council implementing change management that improved the brand perception, marketing efficiency and effectiveness, client experience and revenue acquisition opportunities.
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Target audiences
Existing and prospective clients, their influencers and investors, plus future employees through CSR activities. Segments included:
Asset/fund managers of EU regulated mutual and alternative funds based in North America, Europe and Asia.
Banks and other financial institutions globally.
Wealth managers and family offices.
September 2004 - April 2014
HEAD OF TREASURY SERVICES EMEA MARKETING, J.P. MORGAN
A tenure of almost a decade, I devised and launched successful and impactful marketing campaigns, increased franchise recognition of global product capabilities within EMEA, and likewise improved understanding of EMEA capabilities in corporate finance, treasury, trade, and commercial/procurement card capabilities to other parts of the word. A full rounded marketing generalist, I led a successful team in defining the value propositions though to publishing of marketing assets.
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Target audiences
Exsting and prospective clients, trade media, conference producers and industry influencers. Segments included:
Mutli-national, Large to Mid Market corporates.
Central, retail and commercial banks
Government agencies and NGOs
Non-bank financial institutions.
June 1998 - September 2004
EUROPEAN MARKETING SUPPORT MANAGER, THE BANK OF NEW YORK - NOW BNY MELLON
Identified and implemented marketing plans to support the ongoing promotion of brand and product capabilities and helping to drive revenue acquisition. While executing on all marketing activity across Europe, I additionally managed the proposal management team for all tender literature.
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Target audiences
Existing and prospective clients, their influencers and industry bodies. Segments included:
Corporate and public sector pension plans
Banks and other financial institutions
Asset managers
Wealth managers
Family offices
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